Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV Today plans to launch regional news channel

30-September-2002
Font Size   16
Share
TV Today plans to launch regional news channel

TV Today Network Ltd is looking at launching a news channel in a regional language. According sources the choice of language will be decided by the gap in the market for news, the advertising market in the particular language, and the existing competition. TV Today has sought the government’s permission to start a new news channel.

TV Today has projected a break-even period of 12-18 months, though maiden channel Aaj Tak made it in nine months. The company plans to start recruitment for the new channel soon.

According to market research information, Aaj Tak has emerged the leading news channel in the Hindi speaking markets.

As per TAM Media ratings on television viewership for the week ended September 14, the channel had a share of 57 per cent in full-day channel viewership in Hindi speaking markets and a prime-time share of 61 per cent. TV Today now wants to replicate the success in other languages.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean