Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV Today Network ventures into Europe with Aaj Tak

10-July-2007
Font Size   16
TV Today Network ventures into Europe with Aaj Tak

TV Today Network is launching its flagship Hindi news channel Aaj Tak in Europe. This development comes in the wake of an arrangement with World TV, the platform that Aaj Tak has been launched on.

Speaking on the occasion of the launch, G Krishnan, CEO and Executive Director, TV Today Network, commented, “Over the last two years, we have been eyeing opportunities in markets with a sizeable Indian Diaspora. After the US and the Middle East, Europe is the next logical step for us. Launching Aaj Tak on the World TV platform will offer the viewers with live news and analysis straight from home right into their living rooms. We are delighted to join hands with World TV, who have established themselves as a market leader with their vision and pioneering efforts and are committed to constantly enhancing their South Asian programming mix.”

Aroon Purie, Chairman and Managing Director of TV Today, said, “Aaj Tak has been able to successfully widen the viewership base for news in India. Combined with our launch in the US, this step will further widen the base for Indian news internationally.”

TV Today Network has four 24-hour news channels in its bag – Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak. The World TV platform in Europe currently has channels like STAR Plus, STAR Gold, STAR One, Sahara One, Sony Entertainment Television, SET Max, Sahara Filmy, Geo, Aag, Channel Punjab, Channel S, and now Aaj Tak.

GlobeCast World TV, a division of GlobeCast, is currently a source for international programming via satellite in America, delivering over 160 television and radio channels in more than 30 languages representing 40 countries from Europe, Africa, Asia and the Middle East, via DTH satellite on Galaxy 25.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign