TV Today Network is launching its flagship Hindi news channel Aaj Tak in Europe. This development comes in the wake of an arrangement with World TV, the platform that Aaj Tak has been launched on.
Speaking on the occasion of the launch, G Krishnan, CEO and Executive Director, TV Today Network, commented, “Over the last two years, we have been eyeing opportunities in markets with a sizeable Indian Diaspora. After the US and the Middle East, Europe is the next logical step for us. Launching Aaj Tak on the World TV platform will offer the viewers with live news and analysis straight from home right into their living rooms. We are delighted to join hands with World TV, who have established themselves as a market leader with their vision and pioneering efforts and are committed to constantly enhancing their South Asian programming mix.”
Aroon Purie, Chairman and Managing Director of TV Today, said, “Aaj Tak has been able to successfully widen the viewership base for news in India. Combined with our launch in the US, this step will further widen the base for Indian news internationally.”
TV Today Network has four 24-hour news channels in its bag – Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak. The World TV platform in Europe currently has channels like STAR Plus, STAR Gold, STAR One, Sahara One, Sony Entertainment Television, SET Max, Sahara Filmy, Geo, Aag, Channel Punjab, Channel S, and now Aaj Tak.
GlobeCast World TV, a division of GlobeCast, is currently a source for international programming via satellite in America, delivering over 160 television and radio channels in more than 30 languages representing 40 countries from Europe, Africa, Asia and the Middle East, via DTH satellite on Galaxy 25.