The TV Today Network has launched the international feed of two of their news channels – Aaj Tak and Headlines Today – just year after the launch of both these channels in the US. Aaj Tak and Headlines Today are available on the Dish Network in the US. This means that the channels would be able to beam customised content and would also be able to get local advertisers to reach the international market.
G Krishnan, CEO, TV Today Network, said, “Having built a healthy subscriber base in the US, we felt that it was time to commit ourselves more deeply to the market and customise our product according to international needs.”
Aroon Purie, Chairman and Managing Director of TV Today, said, “The launch of our channels in the US has been successful and this step will further our efforts to reach out to the Indian Diaspora.”
It is not yet decided what percentage of content would be customised. Prior to this development only Indian content was being used, which also restricted the channels in enlarging their advertiser base.
Meanwhile, it is learnt that the Network has plans to launch international feeds to the countries to where its channels are beamed, but this will be done in due course and only after measuring the success of the current move.
Aaj Tak has won the prestigious Best News Channel Award by the Hero Honda Indian Television Academy for six successive years and has been declared the most trusted and credible media brand by BBC Reuters, based on a research conducted by C Voter / Globescan.