Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV Today hires Hersh Bhandari to up revenue prospects at India Today TV

12-May-2017
Font Size   16
Share
TV Today hires Hersh Bhandari to up revenue prospects at India Today TV

In a bid to strengthen its revenue prospects, India Today Television has roped in former Times Network executive Hersh Bhandari. Highly placed sources at TV Today confirmed with exchange4media that Bhandari has been specifically designated as National Revenue Head for India Today Television. Officially taking up the assignment on April 26, Bhandari has been reporting to TV Today’s Chief Revenue Officer Rahul Shaw in his new role. 

Previously, Bhandari spent six years at Times Network managing the broadcaster’s various portfolios. He had joined in the capacity of Zoom Television’s Sales Head in November 2011. Almost four years later, he was handed the responsibility of managing the ad sales of Times Now, the flagship news offering of Times Network. Beginning as a marketing manager for Channel V, Bhandari was also associated with Aidem Ventures and Sri Adhikari Brothers.

While the results of the final quarter for the fiscal year ended March 31, 2017, are still awaited, TV Today managed to register a revenue increase of Rs. 7.84 crore during the first three quarters of FY17. TV Today’s standalone financials for the period from April 1 – December 31, 2016, peg its total income at Rs. 408.03 crore. The income of the company over this nine-month period during FY16 was Rs. 400.19 crore.

With Bhandari onboard, the group might hope to improve its revenue performance exponentially in FY18. The growth projections of news television industry took a hit in November, 2016 with the demonetisation of high currency notes. News television broadcasters are pinning their hopes on the ongoing fiscal year to recover lost ground. The battle for ad revenues will be intense with new players in the market.

Besides Arnab Goswami’s Republic TV, Essel Group-owned WION will also try to impress advertisers, increasing competition in the English news space. During the launch of Republic TV, India Today Television engaged in an OOH campaign showdown with them by launching their own fresh face before English news television audiences with Anjana Om Kashyap.  

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.