Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV ratings guidelines case: Hearing to continue tomorrow

11-February-2014
Font Size   16
Share
TV ratings guidelines case: Hearing to continue tomorrow

The much anticipated decision on TAM’s fate has been delayed once again as hearing in the TV ratings guidelines case took place in the Delhi High Court today (February 11, 2014). Today’s hearing saw Kantar Media place its point of view in the case.

The hearing will now continue tomorrow at 2.30 pm, where the three respondents in the case – the Government of India, Telecom Regulatory Authority of India (TRAI) and News Broadcasters Association (NBA) – will present their points of view. Following this, the Court is expected to giving its ruling in the case.

As is known, Kantar Media filed a writ petition in Delhi High Court against the latest television ratings guidelines. The bone of contention is guideline that was approved by the Cabinet on January 16, 2014, which states that no single company/ legal entity, either directly or through its associates or interconnect undertakings, shall have substantial equity holding, that is, 10 per cent or more of paid up equity in both rating agencies and broadcasters/ advertisers/ advertising agencies.

This means that Kantar Media, one of the parent companies of TAM Media, will have to sell its stake in the TV ratings agency, and that too before the deadline for implantation of the guidelines, which is February 16, 2014.

At an earlier hearing on January 29, 2014, the High Court deferred a stay order in the case

TV Ratings: HC defers stay order to Kantar; next hearing on Feb 11

Now, all eyes are on whether Kantar Media will get a stay in the case, otherwise there is a very likely possibility of TAM having to close shop. In that case, the broadcast industry is faced with a scenario of ratings blackout, at least till the time the BARC system becomes operational, which is expected in October 2014. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...