Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV ratings guidelines case: HC gives some respite to Kantar

13-February-2014
Font Size   16
Share
TV ratings guidelines case: HC gives some respite to Kantar

The Delhi High Court has given some respite to Kantar Media in the TV ratings guidelines case in the hearing that took place today (February 12, 2014). The deadline for implementing the guidelines has been pushed back by 15 days to March 6, 2014. However, in the case of the cross-holding clause, the High Court has ruled that it will be on hold till the time the case continues.

The counsel for Kantar Media, Mukul Rohatgi had argued that the time frame for implementing the guidelines was too short, following which the High Court gave its decision.

As is known, Kantar Media filed a writ petition in Delhi High Court against the latest television ratings guidelines. The bone of contention is guideline that was approved by the Cabinet on January 16, 2014, which states that no single company/ legal entity, either directly or through its associates or interconnect undertakings, shall have substantial equity holding, that is, 10 per cent or more of paid up equity in both rating agencies and broadcasters/ advertisers/ advertising agencies.

This means that Kantar Media, one of the parent companies of TAM Media, will have to sell its stake in the TV ratings agency, and that too before the deadline for implantation of the guidelines, which is February 16, 2014.

At an earlier hearing on January 29, 2014, the High Court had deferred a stay order in the case
TV Ratings: HC defers stay order to Kantar; next hearing on Feb 11

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...