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TV ratings guidelines case: HC gives some respite to Kantar

13-February-2014
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TV ratings guidelines case: HC gives some respite to Kantar

The Delhi High Court has given some respite to Kantar Media in the TV ratings guidelines case in the hearing that took place today (February 12, 2014). The deadline for implementing the guidelines has been pushed back by 15 days to March 6, 2014. However, in the case of the cross-holding clause, the High Court has ruled that it will be on hold till the time the case continues.

The counsel for Kantar Media, Mukul Rohatgi had argued that the time frame for implementing the guidelines was too short, following which the High Court gave its decision.

As is known, Kantar Media filed a writ petition in Delhi High Court against the latest television ratings guidelines. The bone of contention is guideline that was approved by the Cabinet on January 16, 2014, which states that no single company/ legal entity, either directly or through its associates or interconnect undertakings, shall have substantial equity holding, that is, 10 per cent or more of paid up equity in both rating agencies and broadcasters/ advertisers/ advertising agencies.

This means that Kantar Media, one of the parent companies of TAM Media, will have to sell its stake in the TV ratings agency, and that too before the deadline for implantation of the guidelines, which is February 16, 2014.

At an earlier hearing on January 29, 2014, the High Court had deferred a stay order in the case
TV Ratings: HC defers stay order to Kantar; next hearing on Feb 11

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