Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV ratings guidelines case: HC gives some respite to Kantar

13-February-2014
Font Size   16
TV ratings guidelines case: HC gives some respite to Kantar

The Delhi High Court has given some respite to Kantar Media in the TV ratings guidelines case in the hearing that took place today (February 12, 2014). The deadline for implementing the guidelines has been pushed back by 15 days to March 6, 2014. However, in the case of the cross-holding clause, the High Court has ruled that it will be on hold till the time the case continues.

The counsel for Kantar Media, Mukul Rohatgi had argued that the time frame for implementing the guidelines was too short, following which the High Court gave its decision.

As is known, Kantar Media filed a writ petition in Delhi High Court against the latest television ratings guidelines. The bone of contention is guideline that was approved by the Cabinet on January 16, 2014, which states that no single company/ legal entity, either directly or through its associates or interconnect undertakings, shall have substantial equity holding, that is, 10 per cent or more of paid up equity in both rating agencies and broadcasters/ advertisers/ advertising agencies.

This means that Kantar Media, one of the parent companies of TAM Media, will have to sell its stake in the TV ratings agency, and that too before the deadline for implantation of the guidelines, which is February 16, 2014.

At an earlier hearing on January 29, 2014, the High Court had deferred a stay order in the case
TV Ratings: HC defers stay order to Kantar; next hearing on Feb 11

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.