TV Korea Showcase kicked off in the Capital yesterday with the theme of ‘Asian Talk: Crossing over Indian Korean Media Industry.’ The forum, which became a meeting place for the broadcasting companies of both the nations to exchange their ideas and information, will be on till today.
The day began with an overview of the broadcasting industry of both India and Korea. Ik Hee Kang, Director of Korean Broadcasting Institute, and Raj Kumar Goyal, Director of Ministry of Information and Broadcasting, enthralled the audience by their comprehensive presentations.
Kang laid stress on the dominance of terrestrial networks like KBS, MBC, SBS and EBS in Korea. He highlighted the growth of the television programming market in the country especially in the independent production market.
Among the genre, dramas are most popular among the Koreans followed by feature films, he said.
Apart from highlighting the growth of the television industry Goyal also dwelt upon the potential of the radio industry. He said that the DTH market in India has good chances of expansion but “there is a need for cooperation between the broadcasters and the distribution platform owners.”
Mun-Ki Eun, Head of Global Strategy Department, Korean Broadcasting System, and Amit Khanna, Chairman, Reliance Entertainement, addressed the second session, which focused on the strategy for the broadcasting interchange between Korea and India.
Eun said that media could be instrumental in cross-cultural communication between the two nations. He supported his presentation through two case studies, which has been very popular in Korea, one being ‘Winter Sonata’ a popular drama series in Korea and the other being the Bollywood flick, ‘Bride and Prejudice’. “We want to leverage the power of content producing”, he added.
Khanna on the other hand dwelt upon digital revolution. He said, “Both of us have robust flourishing industry specially in the film industry space which has been made possible by the ubiquitous availability of bandwidth.”
The conference became a podium for the Korean Media companies to showcase TV drama series, animation, variety shows as well as documentaries.