The current age might be dominated by discourses about digital and social media, but the relevance and clout of television remains unchanged. On the occasion of World Television Day yesterday, the practitioners of this medium still swear by the influence of this platform that has dominated the media world for long.
Speaking about the relevance and importance of this day, Raj Nayak – CEO, Hindi Mass Entertainment, Viacom18 said, “Television is undoubtedly the most gratifying medium of entertainment; be it sitcoms, family dramas, movies or even current affairs, TV gives viewers a window into the world. It connects global audiences and unites them through commonalities in content design and development. Over the past couple of years, television in India has grown by leaps and bounds, especially due to digitization. It has opened up a world of opportunities for broadcasters and producers who have upped the ante on production value and content quality to produce world class content in keeping with international standards. Today, on World Television Day, I would like to celebrate this tremendous growth that our industry has witnessed and hope that we are able to explore newer avenues of entertainment catering to the various needs of our viewers for years to come.”
Commenting on the significance of the day, Supriya Prasad, Managing Director, Aaj Tak said, “Television continues to remain a strong medium and it has become an indispensable part of our lives given the ease of access through laptops, mobile phones, iPads etc. This day reminds us that the revolutionary gadget called TV, which in my opinion will continue to influence the world in the time to come.”
Echoing similar views, Amish Devgan, Executive Editor News 18 India added, “Television continues to be the dominant influential medium even in this age of digital and social media. This day in particular reminds us of the charisma and the clout that this medium has commanded for decades together and will continue to do. I don’t think there will be any other platform that can replace the pivotal role that television plays in our lives and this day reiterates the fact.”