South Asian entertainment channel &TV was launched a few months back at the hands of actor Shah Rukh Khan and Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL).
In a new move, the channel has decided to offer its HD services at no extra cost for subscribers of Sky and will be the only South Asian entertainment channel to do so.
Commenting on the initiative, Neeraj Dhingra, ZEE Network Europe CEO said, “&TV is unique in the market with its top quality shows and now this will be enhanced with the HD offering. The wait is over for people wanting a world class HD channel that is available for free in the Asian market. Being in line with giving extra to the viewers, &TV HD is now the one-stop for full South Asian entertainment with a high definition experience. It’s a part of the strategy where we want to engage and connect with the South Asian viewers and provide them a fantastic viewing experience.”
Viewers can look forward to watching shows like Gangaa, Bhabhiji Ghar Par Hai, Razia Sultan, Begusarai and Badi Devraani. Along with its list of sitcoms and dramas &TV will also be screening the music reality series The Voice – India along with various films in HD.