Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV Channels given more time to comply with investment norms

06-August-2004
Font Size   16
TV Channels given more time to comply with investment norms

The government has extended the deadline, by three months, for television channels to comply with foreign investment norms. In the process, government has bought time till October 31, to decide whether foreign institutional investors (FIIs) and overseas corporate bodies (OCBs) should be permitted to fund TV channels uplinking from India.

The current norms don’t permit FIIs and OCBs in channels uplinking from India. However, foreign direct investment (FDI) up to 26 per cent is allowed. That forced broadcasters, including Zee, TV18, TV Today and Gemini, to apply for restructuring the FII and OCB components of foreign investment in their companies.

The government is yet to take a decision on the issue.

In case the information and broadcasting ministry decides to permit FIIs/OCBs in channels uplinking from India, the matter will go to the Union Cabinet.

Interestingly, government sources have clarified that C-band norms would apply to Ku-band also. While channels which we get through cable TV are on C-band, Ku-band refers to direct-to-home (DTH) broadcasting. So, if a channel is uplinked from India on the DTH platform, it must comply with the 26 per cent FDI norm. Also, government permission is mandatory for uplinking any channel on DTH. Dish TV (the DTH platform for the Zee group), which has announced that it would launch a business channel on August 15, would need to seek government approval.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively