&TV, the newest entrant in the GEC space, is all set to go on air on March 2.
With its unique line up of content that will be contemporary and contextual, the channel will portray the thought process of the New Age India.
The channel will ‘celebrate the spirit of living’ through an array of fiction, non-fiction shows, movies and other programmes. The content line-up includes a mix of fiction shows such as ‘Razia Sultan’, ‘Begusarai’, ‘Bhabi Ji Ghar Par Hai?’, among others. Besides, the channel will air a unique non-fiction show --‘India Poochega… Sabse Shana Kaun?’ -- which marks the return of actor Shah Rukh Khan on television. The programme that challenges conventions and gives more power to the common man as the ‘asker’ as well as the ‘contestant’ is slated to go on air from March 2, every Monday to Friday at 9pm.