Top Story

e4m_logo.png

Home >> Media - TV >> Article

TV 18 & A+E Networks partner to launch their new channel in India

28-April-2016
Font Size   16
Share
TV 18 & A+E Networks partner to launch their new channel in India

According to latest reports, A+E Networks will be launching its channel FYI in India in partnership with the Reliance owned TV18 Broadcast. This will be the second channel to be launched under the two companies’ joint venture A+E Network TV18.  The first HistoryTV18 has been operational for the past four plus years in India.

The announcement was made by A+E Networks EVP & CFO David Granville-Smith. He stated that there will be close to 100 hours of original locally produced factual series  on FYITV18 when it launches.

FYITV18, according to its website, embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people actually live their lives today, not defined by just one passion or interest.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.