Turner, an AOL Time Warner Company is all set to launch a new English Movie channel in India. And if sources are to be believed, the channel will see the daylight on 1st January 2003. Though Tuner officials were not available for comments but Sunil Khanna, CEO Zee-Turner confirmed the imminent launch of the channel. He said, "Since HBO and Turner are parting their ways, it makes perfect sense for Turner to launch a movie channel of its own".
Internationally, Turner operates a movie channel - Cinemax, and sources share that they might look at bringing the same brand to India. The other strong possibility is that Turner may extend Turner Classic Movies (TCM) again to India since channel is available in Australia and other markets. TCM had presence in India earlier but was pulled out about two years back. "The identity is still under consideration", adds Khanna. The details are expected to be frozen in a week's time.
With this new movie channel, Zee-Turner bouquet will comprise of all the channels of Zee, Turner's CNN and Cartoon Network and the new movie channel. As reported yesterday, CNBC will form part of the turner bouquet from 1st January 2003. The movie channel market already has two strong players- Star Movies and HBO present and the other aspirants like AXN, Hallmark and Zee MGM. Zee MGM has recently revamped its programming with a mix of block busters. Now what strategy does Turner takes to establish its upcoming movie channel needs to be watched.