Top Story

e4m_logo.png

Home >> Media - TV >> Article

Turner launches Oh!K on Tribe, expands reach in Indonesia

22-March-2016
Font Size   16
Turner launches Oh!K on Tribe, expands reach in Indonesia

Turner has launched its Korean Entertainment Channel ‘Oh!K’ on Tribe. With this move, it has expanded its reach in Indonesia.

This new OTT service from XL, a telecommunications operator, offers its subscribers via the Tribe app exclusive access to fresh, first-run, localized and high quality video, via mobile devices and online.

Tribe users can view a robust line up of top-rated premium drama series, variety shows and music programming. Oh!K currently boasts a slew of hit series including Monster, which will premiere later this month, and Marriage Contract, which is currently running on the channel. These express titles air within 24 and 48 hours of Korean telecast, respectively.

Phil Nelson, Turner’s Managing Director for Southeast Asia, said “Since Turner launched Oh!K in October 2014, the channel’s reach and popularity has grown significantly. In just 18 months, partners in Singapore, Malaysia, Hong Kong and now in Indonesia with Tribe, have responded to the growing appetite for quality Korean content. The brand has truly delivered on viewer demand within the Southeast Asia region.”

Other express titles on Oh!K include Just Married and Korea’s number-one variety show Infinite Challenge – starring celebrity hosts Yoo Jae Suk, Park Myung Soo, Jung Joon Ha, Jung Hyung Don, Hwang Kwang Hee and Haha. It is a game of friendly rivalry featuring hilarious, and sometimes ridiculous, challenges.

Oh!K’s programming is also supplemented by special live simulcasts from Korea, such as the MBC Drama and Entertainment Awards and Gayo Daejun (Korean Music Festival) available on the channel. These glitzy, annual affairs feature only the most prestigious Korean actors and singers awarding them for their contribution to the K-entertainment scene.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business