Top Story

e4m_logo.png

Home >> Media - TV >> Article

Turner International to rebrand HBO Hits as HBO HD in 2016

21-November-2015
Font Size   16
Share
Turner International to rebrand HBO Hits as HBO HD in 2016

Turner International India Private Limited has announced plans to relaunch HBO Hits as HBO HD, the high definition version of HBO in India, subject to regulatory approvals. In January 2015, Turner had assumed full operational responsibility including content acquisition, programming, distribution, advertising sales and marketing, for the HBO channel in India and other South Asia markets namely Maldives, Bangladesh and Pakistan.

HBO Hits will be rebranded as HBO HD from 2016, subject to regulatory approvals. This will make the high definition HBO movie experience, currently available only to premium audiences, accessible to a far wider audience base in India. HBO Defined will no longer be available in India from 31 December 2015.

With the expansion of its English entertainment portfolio that includes WB and now HBO, Turner plans to keep the on-going commitment to invest in the HBO channels, and has recently completed a pan-India consumer research to better understand its audience and how it can best meet their expectations. The results of this initiative will be visible on-air soon, with a HBO brand refresh.

Siddharth Jain, SVP and Managing Director of Turner International, South Asia, said, “With the inclusion of the HBOchannels, the Turner portfolio houses some of this region’s biggest and best-loved brands in English entertainment. We will lead the HBO channel operations in India capitalizing on the enormous synergies and experience we have in managing industry leading networks. We are excited to bring our first high definition offering, HBO HD to Indian viewers. Come Q1 2016, the viewers will get to see a more glitzy and invigorated HBO. Do stay tuned for more on that.”

Under Jain’s leadership, who oversees the Turner International portfolio in South Asia, programming and marketing for the HBO channels will be managed by Rohit Bhandari; advertising sales and distribution will continue to be led by Juhi Ravindranath and Kishan Cheranda respectively.

The HBO channel continues to reign and entertain viewers in South Asia with the best and latest of Hollywood blockbuster premieres along with popular hit films spanning primarily the action, adventure and romantic comedy genres.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions