The two Time Warner companies, Turner Broadcasting and Warner Bros. announced their decision to partner in a new global venture that will build their two-network strategy by developing more original content for the recently rebranded animation channel, Boomerang.
The agreement, which represents the first-ever original content being developed for Boomerang, includes nearly 450 half-hours of programming from Warner Bros. Animation. The content will premiere on Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting's Pogo and Toonami in Asia, and Boing and Cartoon Network in other territories.
Christina Miller, President and General Manager, Cartoon Network, Adult Swim, Boomerang said, “Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand. Through this expanded relationship with our corporate partners, we will create new content that will engage fans across a variety of screens and platforms and further grow these timeless franchises that we’ll leverage not only across Boomerang but also our global kids and family portfolio of businesses.”
The partnership also extends Boomerang's access to the classic animation portfolio of a total of 3,500 titles from the Hanna-Barbera, MGM and Warner Bros. Animation collection. Drawing upon the vast resources of the world’s largest animation library which includes contemporary classics from Cartoon Network Studios, Boomerang’s on-air schedule will continue to feature favourites like Tom and Jerry, Looney Tunes and Scooby-Doo.
Talking on the new deal between the two networks, Sam Register, President, Warner Bros. Animation and Warner Digital Series, commented, “With the television landscape becoming more and more crowded, we are extremely fortunate to have one of the largest animation libraries, with some of the world’s most iconic and revered characters, and to be embarking on this important new partnership with Turner and Boomerang. This deal presents an exciting creative opportunity to explore this vast collection, to develop new and compelling programming based on these beloved characters, and to introduce them to new generations of families.”
Along with popular character driven shows like Be Cool Scooby-Doo! and Wabbit – A Looney Tunes Production, Boomerang will also be launching a new original series from Warner Bros. Animation titled Bunnicula, which follows the paranormal comedy adventures of a vampire rabbit, who – instead of drinking blood – drains the juice of carrots and other vegetables to boost his supernatural abilities.