Monica Tata, Vice-President, Advertising Sales, Turner South Asia, will assume additional responsibilities to manage Turner’s entertainment networks in India, while Siddharth Jain will move from Zee Turner Ltd to Turner India and direct distribution related activities and business operations in India and South Asia. The announcement was made by Anshuman Misra, Managing Director, Turner International India Pvt Ltd (TIIPL), on Wednesday.
Tata has been promoted to Vice-President - Advertising Sales and Networks, India and South Asia. She will play a pivotal role in facilitating Cartoon Network and POGO’s operations in India spanning programming, marketing, public relations, production, research and licensing to drive the channels’ business initiatives and revenue growth. She will spearhead the development and launch of ‘Galli Galli Sim Sim’, the localised version of ‘Sesame Street’, on Turner’s entertainment networks. In addition to her new responsibilities, Tata will continue to oversee advertising sales for Cartoon Network, POGO, CNN and HBO.
Jain, having successfully completed his tenure at Zee Turner, returns to Turner as the Vice-President of Distribution and Business Operations (India and South Asia). In his new role, Jain will be involved in all content sales activities of Turner, including emerging technologies and platforms in the region. He will work closely with Turner’s cable distribution joint venture, Zee Turner Ltd, and will be involved with industry forums and regulatory agencies.
“Monica and Siddharth, with their solid experience and proven track records, are the ideal individuals to drive Turner’s business in India to new heights. While Monica will be working closely with Turner Asia’s executive team to further develop and expand Turner’s networks in South Asia, Siddharth will be instrumental in the distribution of those networks and other content across multiple platforms in the region,” said Misra.
Tata had joined Turner in 2004 as Vice-President - Advertising Sales, where she successfully developed and executed innovative strategies for driving sales revenues with advertisers on a national and international level. Prior to joining Turner, Monica was with STAR India.
Jain joined Turner in 1999 and was seconded to Zee Turner at the launch of the partnership. He had played a prominent role in the development and growth of Zee Turner’s business.