All top Hindi GECs in week 1 (December 28 – January 3, 2014) of 2015 saw an increase in their ratings, while Star Plus saw the biggest gain during the first week. According to data sourced from TAM subscribers, Star Plus saw its ratings increase significantly to 654 million GVTs from 596 million GVTs in week 52 (December 21 – 27, 2014). This comes as good news to the channel which had dropped to 596 million GVTs from 637 million GVTs a week prior.
The reason for this is the large tent poll event the Big Star Awards 2014 that took place on December 31, 2014 at 8:00pm and managed to rake in 9.9 TVTs for the channel. In fact the channel’s top shows such as Diya Aur Baati Hum, Yeh Hai Mohabbatein, Saath Nibhana Saathiya and Yeh Rishta Kya Kehlata Hai declined or stayed the same since last week to 10.6, 9.0, 7.9 and 7.6 TVTs respectively in week 1 from 10.7, 9.4, 7.9 and 8.2 TVTs respectively in week 52. Everest too took a small dip in the rating to 2.9 TVTs in week 1 from 3.1 TVTs in week 52. The Channel’s new show Tu Mera Hero got off to an exceptional start last week with 5.8 TVTs. This week it climbed even higher to 6.0 TVTs.
Colors in the second spot made good gains during the week as its ratings climbed to 520 million GVTs from 492 million GVTs in the last week of 2014. It had a week earlier seen a marginal drop in ratings to 492 million GVTs from 500 million GVTs in week 51. Top show Sasural Simar Ka increased from 6.7 TVTs in week 52 to 7.3 TVTs in week 1. Uttaran, Bigg Boss 8 and Comedy Nights with Kapil too saw a rise in their ratings this week from 5.7, 6.3 and 5.4 TVTs in week 52 to 6.1, 6.7 and 6.3 TVTs in week 1 respectively. While Udaan saw a decline in its ratings to 6.8 TVTs in week 52 from 7.0 TVTs in week 1.
Zee TV’s ratings grew marginally to 430 million GVTs in week 1 from 427 million GVTs in week 52, 2014. A week prior to that it had seen its ratings drastically fall from 474 million GVTs in week 51 to 427 million GVTs in week 52. All its top shows saw a marginal decline in their ratings or stayed the same. Top shows such as Kumkum Bhagya and Qubool Hai declined marginally to 8.5 and 6.1 TVTs in week 1 from 8.9 and 6.6 TVTs in week 52 respectively. While other shows such as Jodha Akbar and Jamai Raja stayed the same at 6.7 and 6.6 TVTs respectively since last week. Saregama Lil Champs in its first week (week 52) scored an impressive rating of 4.7 TVTs. This week it declined marginally to 4.2 TVTs respectively.
Life OK too saw its ratings grow this week to 338 million GVTs from 329 million GVTs a week earlier. This comes on the back of a marginal increase in the last week of 2014 where ratings increased to 329 million GVTs from 327 million GVTs in week 51. Most of the top shows during this week either saw a small increase or stayed the same. While Pukaar and Ajeeb Daastan Hai Ye increased marginally to 1.5 and 1.4 TVTs in week 1 from 1.4 and 1.3 TVTs in week 52 respectively, Comedy Classes, Savdhan India and Shapath stayed the same at 2.7, 2.6 and 2.4 TVTs respectively as last week.
SAB TV continued its ratings growth, it saw a rise to 335 million GVTs in week 1 from 320 million GVTs in week 52. A week earlier it had saw the largest gain among the top Hindi GECs as it rose to 320 million GVTs from 310 million GVTs in week 51. The channel’s top show Taarak Mehta Ka Ooltah Chashma stayed the same at 8.0 TVTs in week 1 from the previous week 52. Chidya Ghar also saw a marginal increase to 3.2 TVTs in week 1 from 3.0 TVTs in week 52. It was the first week for The Great Indian Family Drama which brought in ratings of 2.0 TVTs. Balveer and Bade Door Se Aaye Hai on the other hand saw declines of 2.7 and 2.2 TVTs in week 1 from 3.1 and 2.4 TVTs in week 52 respectively.
Sony Entertainment Television (SET) this week posted gains with a rise in its ratings to 264 million GVTs in week 1 from 237 million GVTs in week 52, 2014. A week earlier it had seen a marginal decline to 237 million GVTs from 240 million GVTs in week 51. CID continues to be the top running show for the channel and a show that brings in the ratings week after week as it increase to 4.5 TVTs in week 1 from 3.4 TVTs in week 52. Other shows such as Adaalat, Crime Patrol and Hum Hain Na increased marginally to 2.5, 2.8 and 1.1 TVTs respectively this week from 2.3, 2.8 and 0.9 TVTs respectively last week.