K Chandrasekhara Rao, President of Telangana Rashtra Samithi, has recently ventured into the television business with the launch of Telugu news channel – Raj News. The channel is purportedly aimed at highlighting problems of Telangana and its culture. The news channel, which went on air on March 26, is promoted by Telugana Broadcasting Pvt Ltd.
“With the launch of the channel, the misinformation campaigns unleashed by other channels are truly checked,” said N Upendar, GM - Advertising, Telugana Broadcasting Pvt Ltd.
“We took the logo from Raj Network, which had acquired the license for the channel. Both Raj Television Network and Telangana Broadcasting Pvt Ltd are equal partners in the channel,” Upendar added.
According to Upendar, the channel had been received very well. The management has invested close to Rs 15 crore for launching the channel. Apart from making the channel available on MSOs, Telugana Broadcasting has been streaming live the channel on the web from day one. The company spokesperson claimed that the channel was getting more than 25,000 hits every day.
Raj News is currently available across Andhra Pradesh, while the focus of the channel has been on 10 districts of the state, which are considered as Telangana regions.
Telugu news channels enjoy higher popularity in Andhra Pradesh than national Hindi and English news channels. Regional channels in the Hyderabad market especially account for close to 65 per cent viewership, according to a study. In south India, Andhra Pradesh has been the trendsetter as far as regional news space is concerned. The likes of TV9, Teja News, ETV2, and Sakshi TV, among others, have made the Andhra regional news space the most fragmented in the country.