Top Story


Home >> Media - TV >> Article

Triveni Media test launches Hindi news channel Voice of India

Font Size   16
Triveni Media test launches Hindi news channel Voice of India

TML-Voice of India, a national Hindi news channel from Triveni Media Ltd (TML), has recently started its test signal. The channel is slated to formally launch by early May. TML is an upcoming news broadcasting company in India belonging to the $600 million Triveni Infrastructure and Development Company (TIDCO), which has interests in construction, real estate, automobiles and hospitality.

Madhur Mittal, Chairman and Managing Director, TML, said, “We are all geared up to launch Voice of India from Noida shortly. The test signal of VOI has been successful and our team is working overtime for the launch. VOI channels would be available on INSAT 4A.”

TML-Voice of India would also have five regional news channels – VOI Bangla, VOI Gujarati, VOI UP, VOI Rajasthan and VOI Madhya Pradesh. It would also launch Asia’s first premium lifestyle luxury channel in English, followed by a music channel.

To support the huge news operations, TML has invested heavily in news gathering resources for uninterrupted news flow across India through dedicated networks. These dedicated news networks would scout for news content that has social interest and mass appeal from all corners of India. The set-up also has a world-class production facility for seamless processing and packaging of the content.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...