Hardly a week old, but Triveni Media’s 24-hour Hindi news channel Voice of India is already making the right associations. The channel is the official sponsor of the Super Sixes Awards to be given during the forthcoming Bangladesh Tri-Series involving India, Pakistan and Bangladesh, scheduled to be held in Bangladesh from June 8-14.
Triveni Media is a fully-owned subsidiary of real estate and infrastructure group Triveni Infrastructure Development Co Ltd. The Voice of India channel was launched on June 1.
Madur Mittal, CMD, Triveni Media Ltd, Voice of India, said, “We are ecstatic to be associated with such a spectacular event. Everybody loves cricket and love watching a batsman assert his ultimate dominance over a bowler by hitting him for sixer.”
Neelu Sawhny, Head Corporate Affairs, Corporate Communications, Triveni Media Ltd, Voice of India, said that hoardings of Voice of India channel with the logo would be put up along the perimeter of the ground for greater brand visibility. Apart from this, 15 hoardings would be put up on the stands.
The player who hits the maximum sixes would get the Triveni Media Ltd Voice of India Super Sixes Award that involves prize money of $1,000.
Triveni Media launches Hindi news channel Voice of India; 7 more channels to follow