Triveni Media Limited, with interests in real estate and automobile, which recently forayed into media by acquiring the socio-spiritual channel Sadhna TV, is set to launch a national Hindi news channel and a bouquet of regional news channel in various states. Triveni Media Limited is part of the Triveni Group.
According to Triveni Group’s Chairman Madhur Mittal, the group is working on its plans to enter the crowded TV news space by launching a bouquet of 18 news channels, including a 24x7 Hindi news channel and 17 regional news channels at a cost of Rs 200 crore. “We will be launching regional channels in Uttar Pradesh, Haryana, Punjab, Himachal Pradesh, Rajasthan, Madhya Pradesh, Gujarat, Maharashtra and NCR. In the first phase, we have plans to cover 12 states. Following the first launch in Uttar Pradesh in August-September, we will be launching regional channels in NCR and Rajasthan. We intend to launch three channels every quarter,” he said.
Ahead of the launch of the TV news operations, Triveni Media Limited has set up its studio in Noida and a teleport is being put in place. The core editorial, distribution, ad sales and technical teams are also worked upon. Rahul Kulshrestha, Technical Director, Aaj Tak, and Satish. K Singh, Executive Producer, NDTV, are likely to join the group’s Hindi news channel as CEO and Director-News respectively. Mittal, however, refused to confirm or deny this, saying, “We will soon make major announcements about the management.”
When contacted, Kulshreshtha said, “Earlier, it was being rumoured that I would be joining Star News and later, Peter Mukherjea’s new television venture. So, there is no truth in the news that I am joining the Triveni Group.” Singh was unavailable for his comments.
The USP of the regional TV news network would be regional news at demand, exclusively for each district. “Our cutting-edge technology will play a distinctive role towards that goal,” Mittal added, informing that a vast network of correspondents at the assembly constituency level is being put in place. “In all, we will have 60 bureaux for wide news coverage. We will be putting 14 OB vans into service for live news coverage,” he elaborated.
Meanwhile, Mittal is also engaged in the exercise of revamping the newly acquired Sadhna channel. He said that the channel would be refurbished, in terms of branding and content. “We will change it from a diversified channel to a focussed religious channel with a new look and feel,” he added.