Top Story


Home >> Media - TV >> Article

Tribunal finds BCCI guilty of exploiting position

Font Size   16
Tribunal finds BCCI guilty of exploiting position

In a severe censure against the conduct of cricketing activities by the Board of Control for Cricket in India (BCCI), an Arbitral Tribunal consisting eminent Jurists – Justice AS Anand, former Chief Justice of India; Justice YK Sabharwal, former Chief Justice of India; and Justice BN Srikrishna, former Judge, Supreme Court of India, has held the BCCI guilty of “exploiting its dominant position” in respect of the game of cricket in India and has also held the BCCI guilty of unfair conduct against ZEE. The tribunal has held that ZEE was treated unfairly in its commercial contracts, due to the launch of the Indian Cricket League and was illegally blacklisted.

The Award was passed in favour of Zee Entertainment Enterprises, holding that BCCI was guilty of breaching its contract with ZEE and that ZEE was entitled to damages on all counts, including loss of goodwill, loss of profit and also refund of security deposit with interest. The Tribunal passed an award of approximately Rs 140 crore to be paid by BCCI to ZEE by December 1, 2012, failing which the amount would carry interest at 11 per cent p.a. till payment.

Punit Goenka, Managing Director & CEO, ZEE, commented, “ZEE welcomes the award handed over to it by an eminent panel of jurists. This award is towards recovery of the losses that we have incurred in the sports business in the past.  We continue to remain committed to our sports business in the long term.”

This dispute pertains to an agreement executed in April 2006 between BCCI and ZEE, whereby ZEE was granted the exclusive media rights to telecast all ODIs to be held between India and any other country in any neutral territory outside India for a period of five years. This agreement was terminated illegally and invalidly by BCCI in May 2007 around the time of launch of the Indian Cricket League (ICL) by the Essel Group, resulting in ZEE invoking arbitration for wrongful termination of the contract.

The termination of the agreement by BCCI after the series held in Abu Dhabi and the tri-series held in Malaysia was termed by the Tribunal as “clearly illegal and invalid”. The Tribunal mentions in the award that “we are of the view that breach of agreement dated 12.04.2006 was committed by BCCI and not by the Claimant”.

While passing the award, the Tribunal observed that “It appears from the material on the record that BCCI took the action of termination of claimant’s rights under agreement dated 12.4.2006 on account of Claimant launching of ICL and not for reasons made out in its letter of termination”. The award further goes on to state that “To us it seems that BCCI was exploiting its dominating position in respect of game of cricket in India”.

The award amount of approximately Rs 140 crore payable by BCCI to ZEE includes the security deposit of Rs 30 crore with interest @11 per cent p.a. from May 31, 2007, loss of profit, loss of goodwill and so on. The Tribunal also observed that the BCCI blacklisting of ZEE (and its group/ affiliate companies) from participating in any bidding process of BCCI was “clearly illegal”.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video