Zee Network's fashion and lifestyle channel Trendz is the media partner for the pan-Asian festival 'Le Vie Dell Oriente', which will be held in Milan from September 25 to October 3, 2004. Ajay Trigunayat, Business Head, says this is the first partnership with the Indo-Italian Chamber of Commerce. The main highlights of the event will be fashion, jewellery, cinema, food, healthcare environment, tourism and business opportunities in various sectors.
Elaborating further, he said Trendz as a channel always strives to bring the best to viewers. It is a matter of great honour for us to be the only channel associated with this event.
Fashion designer Sabyasachi Mukherjee says he would be representing Asia in the Milan Fashion Week and Trendz will telecast the show for Indian viewers.
Andrea Bonardi, Secretary-General, Indo-Italian Chamber of Commerce & Industry, says Trendz has associated with them to cover and feature the success of Indo-Italian ties and the new highs that the bilateral relations have achieved. As part of its association, Trendz would also be covering exclusive shows of renowned international designers and showcase their collections at the Milan Fashion Week 2004.
Trendz provides in-depth analysis, news and directions on the latest in fashion trends, styles and must-have accessories from around the world. Besides featuring haute couture and fashion shows, Trendz showcases exclusive global labels with glimpses into the lifestyles of the world's leading designers and models and offers shows that capture the classic 'Urban and Cosmopolitan' style of living.