Travertine Entertainment, a Hollywood-based interactive television production company, and Dandana TV, the US-based Middle-Eastern pop culture network, announced the launch of 24-hour, real-time interactive programming using text messaging (SMS) in the US.
Travertine’s SMS-TV technology allows any television viewer with a text-enabled cellphone to interact on-screen with the programming in real time. No set-top box, Internet connection or software is necessary. Live broadcast of the channel will be featured in the Travertine Entertainment booth at NATPE 2005 being held at the Mandalay Bay Convention Center in Las Vegas.
Commenting on the occasion, Andy Altahwi, CEO, Dandana TV, said, “We’re extremely excited about this whole new world of entertainment for our viewers. They have been clamouring for cellphone-TV interactivity since the network began broadcasting last year. It surprised us that SMS-TV, which is so popular in Europe and around the world, did not exist here in the US.”
Speaking on the association with Travertine, Altahwi, said, “We are extremely pleased to be working with Travertine Entertainment. They are the perfect partner for us because they have given us a total programming solution. They understand the television industry and the technology that makes this all possible and are at the forefront of this new era of interactivity.”
Altahwi said that this form of television is very compelling since it’s a live event for viewers. “Viewers can interact with our programming—and with each other—from home, from restaurants or bars, from across the room, across town or across the country, in real time through their television,” he said.
Alan Toman, President, Travertine Entertainment, said, “This addition to Dandana’s network brings ‘appointment television’ to a dramatic new level. We’re tremendously pleased to be their partner in bringing this new form of television programming to the US in a powerful new way.”