Top Story

e4m_logo.png

Home >> Media - TV >> Article

Travelxp to unveil new logo and theme

15-May-2015
Font Size   16
Share
Travelxp to unveil new logo and theme

With more than 20 million viewers in India from the premium niche category, Travelxp stands as the only, fully HD travel channel broadcasting in India.

Travelxp has come a long way since its inception in 2011 and is one of the few channels in the world that has started shooting with 4K technology.

Travelxp will soon be unveiling its new logo and theme. The logo is white in colour, symbolizing the convergence of wavelengths of different colours, coming together to form the colour white. The content is divided into six distinct genres, namely, food, culture, nature, heritage, lifestyle and destination. The six main genres have been given six different colours based on the concept of colour psychology that says that colours have a psychological impact on choices and subtly influence behaviour. The idea is to use colour as a stimulus, for the viewers to start associating genres with the colours. Colours also add vibrancy and life to the overall brand experience, thereby bringing freshness whenever someone tunes into Travelxp.

Everything related to yellow is bright. It plainly symbolizes energy, positivity and the citrus side of travel. What better way to describe Destination?

Green is fresh, it is healthy! It strikes a chord with the avid traveller and is also the ideal colour that defines the colour of food for the foodie. Nothing describes Food better than the colour of freshness itself! Red is considered supreme in many cultures; at times it even defines them. In many cultures, red is considered as the colour of love and in Russia, it signifies beauty. The colour of supremacy and love, gives the best definition to Culture.

Blue stands for serenity. It reminds us of water which is a world below our feet and a never ending sky, both of which have a lot more left to be explored by travellers. The calmness of blue gives significance to Nature.

Ochre is the colour of the soil we stand on and also the colour of the clay used to make earthenware. It has been found in the sands all over the Provence in France too. In other words, Ochre is synonymous with heritage world ever since the ancient times. Ochre describes Heritage strongly, like nothing else. Purple is the colour of royalty. In some countries it signifies wealth and position, while in some it is the colour which tells the future. The colour most associated with vanity, extravagance and individualism, purple influences Lifestyle in the world and hence is the most appropriate choice that helps define it.

“At Travelxp we believe that the future starts today, not tomorrow. With this belief we are investing to create 4k travel content. For us, it’s an endless journey and an exciting one...The only way to really have a sense of how the world works is too see it yourself! And with us you’ll keep continuing to see more and xplore more,” said Nisha Chothani, Managing Director at travelxp.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO