Top Story


Home >> Media - TV >> Article

TRAI's first tranche of tariff hike for analog areas comes into effect

Font Size   16
TRAI's first tranche of tariff hike for analog areas comes into effect

In a major boost to broadcasters, the Telecom Regulatory Authority of India (TRAI) has announced a 27.5 per cent inflation-linked tariff hike for analog cable areas. The hike, which comes after a gap of almost five years, will be implemented in two instalments – while the first installment of 15 per cent came into effect from April 1, 2014, the second installment of 12.5 per cent will be effective from January 1, 2015.

With this hike, consumer ARPU should increase and accordingly contracts signed on Reference Interconnect Offer (RIO) basis should see a surge.

It will also lend higher bargaining power to broadcasters when fixed fee deals come up for negotiations. Though this order is only for analog areas, DTH as well as DAS area deals are also expected to be revised upwards.

Since MSOs and DTH operators will have to shell out higher content fees to broadcasters, ZEE, Sun TV and TV18 Broadcast are expected to be the biggest beneficiaries in the listed space.

The last time that TRAI had allowed a tariff hike (7 per cent) was in 2009.

Broadcasters are viewing the current hike as a step towards eventual de-freezing of TV tariffs and expect DTH companies to initiate ARPU hikes, followed by MSOs.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.