Top Story

e4m_logo.png

Home >> Media - TV >> Article

Trai to take stock of TV channel pricing, bouquets

08-November-2005
Font Size   16
Share
Trai to take stock of TV channel pricing, bouquets

The Telecom Regulatory Authority of India (Trai) today sought comments from various stakeholders in television broadcasting on whether bundling of channels by broadcasters should be stopped. It also invited comments on the broadcasters’ pricing mechanism of channels.

In response to a proposal of MSO Alliance, a group of major cable distributors, Trai today came out with a consultation paper for amendment to ‘the telecommunication (Broadcasting and Cable) services (second) tariff order’ issued in October 2004.

“The major proposal is for the omission of the words ‘or as part of new separate bouquet’, which will in effect mean that all new channels can only be provided as separate individual channels,” Trai said.

The regulator has also asked whether the bouquet system, wherein a broadcaster clubs all his channels into one package and offers it as a single entity, should be abolished.

The government tried to introduce conditional access system in 2003 to abolish the bouquet system and distribute channels individually.

The consultation paper also seeks inputs on whether all new channels will be provided as separate individual channels. That, the regulator said, would give consumers a much wider choice in selecting channels.

Trai also asked whether the prices charged by the broadcasters from the multi-system operators (MSOs) for channel bouquets launched after December 26, 2003, should be frozen at the levels at which they were introduced.

On the methodology to determine the price of a new channel, the regulator has asked whether there was a need for benchmarks in the tariff order.

“And what can be the methods of arriving at these benchmarks and what should be the criterion for determining similarity of channels?” the paper said.

Trai sought to know the approach to be adopted in case an existing pay channel changed from one distributor to another and whether prices charged by the broadcasters from the MSOs should be released for public information as and when there were changes.

Trai was also of the opinion that consumers would be able to exercise more choice through their cable operators.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.