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TRAI says 149 paid channels violated ad cap rule

TRAI says 149 paid channels violated ad cap rule

Author | exchange4media News Service | Monday, Mar 07,2016 12:33 PM

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TRAI says 149 paid channels violated ad cap rule

In a recent report, TRAI says that 121 non-news and 28 news channels violated the ad cap rule in the period between 28 September to 27 December 2015. According to the ad cap rules, channels are only allowed to show 12 minutes of advertising.

TRAI says the data has been provided by the respective TV channels and is limited to the peak period (7pm-10pm). NDTV 24x7 had the highest average ad duration per hour among news channels with an average of 22.6 minutes of advertising and the lowest is CNBC TV18 Prime HD with 12.42 minutes.

Among non-news channels, the highest average is shown by B4U Movies with 23.49 minutes while the lowest is for Sun TV Network’s Adithya with 12.13 minutes.

In all, 37 non-news and 12 news channels went beyond 15 minutes of advertising per hour.

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