Top Story

e4m_logo.png

Home >> Media - TV >> Article

TRAI says 149 paid channels violated ad cap rule

08-March-2016
Font Size   16
Share
TRAI says 149 paid channels violated ad cap rule

In a recent report, TRAI says that 121 non-news and 28 news channels violated the ad cap rule in the period between 28 September to 27 December 2015. According to the ad cap rules, channels are only allowed to show 12 minutes of advertising.

TRAI says the data has been provided by the respective TV channels and is limited to the peak period (7pm-10pm). NDTV 24x7 had the highest average ad duration per hour among news channels with an average of 22.6 minutes of advertising and the lowest is CNBC TV18 Prime HD with 12.42 minutes.

Among non-news channels, the highest average is shown by B4U Movies with 23.49 minutes while the lowest is for Sun TV Network’s Adithya with 12.13 minutes.

In all, 37 non-news and 12 news channels went beyond 15 minutes of advertising per hour.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group