Top Story


Home >> Media - TV >> Article

TRAI releases draft recommendation on provision of IPTV services

Font Size   16
TRAI releases draft recommendation on provision of IPTV services

The Telecom Regulatory Authority of India (TRAI) in its recommendations on Internet Protocol Television (IPTV) services has allowed registered cable operators, Unified Access Services license (UASL) and Cellular Mobile Telephony Service (CMTS) licensees, and ISPs with Rs 100 crore net worth to offer the service without a fresh license.

Similarly, cable TV operators registered under the Cable Television Network (Regulation) Act 1995 can provide IPTV service without requiring any further licence.

The recommendations further said that the telecom licensees while providing TV channels through IPTV should transmit only such channels in exactly same form (unaltered) for which broadcasters had received uplinking and downlinking permission from the Ministry of Information and Broadcasting. In such cases, the responsibility of ensuring that the content is in accordance with the extant laws, rules, regulations, etc., shall be that of the broadcaster and telecom licensee would not be held responsible.

In case of content other than TV channels from broadcasters, the telecom licensee shall be responsible for observing programme code and advertisement code, and such programme code and advertisement code shall be the same as provided in the Cable Television Network (Regulation) Act 1995 and Rules there under.

The I&B Ministry and IT ministry are monitoring the contents. Operational procedures like time to keep a copy of the contents shown on IPTV, monitoring requirements, etc., could be worked out by the Department of Telecom (DoT) based on the feedback from the respective ministries. Any violation of prevailing Acts/ Rules/ guidelines relating to content by telecom service providers in provisioning of IPTV service shall be reported to DoT by the respective ministries. The decision of the respective ministries regarding violation of the law/ direction/ guidelines in respect to content would be final, said TRAI in the recommendation.

Telecom service providers providing IPTV could show only those news channels which had been approved by the I&B Ministry.

Uplinking and downlinking guidelines should be amended to enable the broadcasters to provide signals to all distributors of TV channels such as cable operators, MSOs, DTH operators, HITS operators, IPTV service providers, etc.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking