Top Story

e4m_logo.png

Home >> Media - TV >> Article

TRAI rejects ESPN’s price contentions for channel bouquet

27-June-2008
Font Size   16
TRAI rejects ESPN’s price contentions for channel bouquet

Rejecting ESPN’s request to offer its bouquet of channels collectively in base package to DTH operators, TRAI has directed the media firm to offer DTH operators the same bouquet having three channels – Star Sports, ESPN and Star Cricket – as it does to MSOs and LCOs in non-CAS areas.

ESPN, which has been involved in legal wrangle with DTH operator Tata Sky, had asked TRAI through its new Reference Interconnect Offer (ROI) its intention to make it compulsory for DTH operators to take all three channels – Star Sports, ESPN and Star Cricket – collectively in their base package.

The regulator also directed ESPN to follow tribunal TDSAT’s orders of charging half the rate charged from the MSOs and LCOs. TRAI also directed the company to modify its Reference Interconnect Offer (RIO) within 15 days, while rejecting ESPN’s contentions on pricing mechanism.

“Various factors, including high cost of content, reduced demand for a sports channel when there are no sporting events, mandatory sharing of content with the national broadcaster and time limit to advertisements are the factors which are generally taken into consideration while arriving at non-CAS prices of the sports channel,” TRAI explained.

Therefore, these factors did not necessitate any special treatment for a sports channel, it added in its directive to the broadcaster.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...