TRAI mandate on multiple LCNs major victory for NBA: Ashish Bagga

TRAI mandate on multiple LCNs major victory for NBA: Ashish Bagga

Author | exchange4media News Service | Friday, Jun 02,2017 6:01 PM

TRAI mandate on multiple LCNs major victory for NBA: Ashish Bagga

News Broadcasters Association (NBA) President Ashish Bagga has stated that in a major victory for the Association, the Telecom Regulatory Authority of India (TRAI) has issued a mandate against Multi System Operators (MSOs) regarding usage of multiple Logical Channel Numbers (LCNs). This mandate was released within two weeks by TRAI on representations made by NBA. 

The NBA had filed a complaint with TRAI against unethical distribution practices adopted by a new entrant in the English news genre: Republic TV, to boost its Rating Points (TVTs). NBA had also appealed to BARC to not release data for the English general news category for Week 19, 2017 as the rating was corrupted due to unfair distribution tactics. Consequently, major English news channels who are also members of the NBA had opted out of the measuring system to protect themselves from being measured in a non-level playing field and had clarified that they would return only after the unethical practices was stopped.

After a series of discussions and complaints to BARC and TRAI, the English news broadcasters resumed their Watermark last Friday night, subjecting themselves to ongoing measurements, as they were sufficiently satisfied that due to TRAI's intervention, the malpractices had been discontinued.  This was confirmed by most MSOs.

Bagga stated on Friday that the NBA’s stance stands vindicated. Not only had TRAI released this important mandate, it had also aggressively followed up with MSOs about putting a stop to malpractices. The NBA is grateful to the TRAI for taking swift measures to stop malpractices, he said. TRAI, in its recent mandate to the Multiple System Operators (MSOs), also emphasized on ensuring that all channels falling in a particular genre appear in its (MSO’s) network’s electronic programming guide (EPG) under that genre, to make services more consumer friendly.

As a result of TRAI’s mandate and action, the rating of Republic TV went down by over 50% after the malpractice was discontinued.  This drop in rating brings Republic TV closer to realistic levels of weekly reach of general English news channels, which is an average of 0.6 to 0.8 million.

Bagga stated that this would not have been possible without the timely intervention of TRAI on NBA's complaints. 

Tags: TRAI | MSOs | LCNs | NBA | Ashish Bagga

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