The Telecom Regulatory Authority of India (TRAI) strongly believes that there is a need to enlarge the scope of the existing district level monitoring committees in order to enable them to monitor the proposed quality of service (QoS) regulations. TRAI believes that this move will protect the consumers’ interest and empower them.
In its letter dated December 30, 2008 to the Ministry of Information and Broadcasting, TRAI has mooted enlarging the scope of the district and state level monitoring committees.
While the cable industry has welcomed this move, the DTH industry refrained from commenting on the QoS regulations. exchange4media asks DTH and cable TV players how they plan to empower their customers.
Service does matter
While the competition amongst the DTH players has heightened, with everyone claiming to be the best, the cable industry, which is long awaiting the expansion of CAS (conditional access system) in the country, is also very much in the race.
Roop Sharma, President, Cable Operators Federation of India (COFI), said, “Since money is the most important aspect for us, the moment CAS is widely spread, we will be able to control the budgets and better service will follow – taking cable from analog to digital, which in turn will ensure that better quality to the consumers.”
Vikram Mehra, CMO, Tata Sky, said, “Increasing number of people are opting for direct-to-home service, not only because of the quality of customer service provided, but due to the overall service experience as well. People are not subscribing to DTH service because it is cheap, but by the virtue of a far more superior service experience as compared to the cable. We also firmly believe that the value we can offer customers is around better quality customer service and better quality product.”
Step in the right direction
On the need for enlarging the scope of state and district level committees, Sharma said, “It is the right move. Consumers must have a choice and they should have somebody whom they could report to, and it should be a committee that will look at all players – be it cable, DTH or even IPTV.”
TRAI move to check quality of service in non-CAS areas and DTH services