TRAI displays a la carte rates and bouquet rates of pay channels on its website
The Telecom Regulatory Authority of India has placed today on its website (www.trai.gov.in) the filings by broadcasters regarding the a la carte rates and bouquet rates of their pay channels in non-CAS area.
Earlier, TRAI had issued the Telecommunication (Broadcasting and Cable) Services (Second) Tariff (Eighth Amendment) Order, 2007 on October 4, 2007, which came into effect from December 1, 2007. As per this Amendment order, broadcasters are required to provide all their channels on a la carte basis also in a non-discriminatory manner and declare the a la carte rates to the multi system operators (MSOs) / cable operators for such channels in non-CAS areas. Bouquets of channels can also be offered by the broadcasters.
TRAI in a release said that the broadcasters’ rates had been disclosed in order to ensure that the MSOs and cable operators got the content in a non-discriminatory manner.
TRAI stressed that displaying the rates on its website should not be construed as its approval of such filings. The regulatory body maintained that these rates were only meant to provide a basis for appropriate interconnection agreements between broadcasters on one hand and MSOs / cable operators on the other. These rates should not be taken as rates applicable at the consumer’s end, which was technically not feasible due to absence of addressability in non-CAS areas, said TRAI.
Our typical marketing budget is usually 10 per cent of the topline spend