Top Story

e4m_logo.png

Home >> Media - TV >> Article

TRAI committed to protect broadcasters’ rights, says Baijal

13-October-2004
Font Size   16
Share
TRAI committed to protect broadcasters’ rights, says Baijal

TRAI Chairman Pradeep Baijal has clarified that the regulatory body is committed to protect the rights of all in the broadcast business. Speaking at a FICCI seminar on recommendations of TRAI on broadcasting and distribution of TV channels, he said technology is in many ways counter-productive. When it comes to broadcasting and distribution of channels, the authority will protect the rights of existing players. “The idea is not to kill any business but to help new technology increase business,” he said.

Referring to the possibility of Unified Licensing becoming a law, he said the only salvation for India would be the availability of all services on one platform. “We will have to ensure that voice-over-internet does not kill existing players. The passing of this law will lead to fierce competition at the delivery platform level, leading to very aggressive rates. This will lead to market expansion,” Baijal said.

Dwelling on the issue of piracy on the internet, Baijal said piracy has killed many businesses. Telephony over the internet is possible due to digitisation but this has allowed piracy. It is the onus of the regulator to see that content is not pirated, he added.

Kunal Dasgupta, Co-Chairman, FICCI Entertainment Committee, said it is very difficult for broadcasters to control what is happening, including piracy. Cable operators have been picking up signals without paying for them, leading to huge loss for those who have invested in rights. The only solution for broadcasters is to own as many rights to content as possible,” Dasgupta said. Going forward, channels will have to create a lot of their content, he added.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India