Top Story


Home >> Media - TV >> Article

TRAI committed to protect broadcasters’ rights, says Baijal

Font Size   16
TRAI committed to protect broadcasters’ rights, says Baijal

TRAI Chairman Pradeep Baijal has clarified that the regulatory body is committed to protect the rights of all in the broadcast business. Speaking at a FICCI seminar on recommendations of TRAI on broadcasting and distribution of TV channels, he said technology is in many ways counter-productive. When it comes to broadcasting and distribution of channels, the authority will protect the rights of existing players. “The idea is not to kill any business but to help new technology increase business,” he said.

Referring to the possibility of Unified Licensing becoming a law, he said the only salvation for India would be the availability of all services on one platform. “We will have to ensure that voice-over-internet does not kill existing players. The passing of this law will lead to fierce competition at the delivery platform level, leading to very aggressive rates. This will lead to market expansion,” Baijal said.

Dwelling on the issue of piracy on the internet, Baijal said piracy has killed many businesses. Telephony over the internet is possible due to digitisation but this has allowed piracy. It is the onus of the regulator to see that content is not pirated, he added.

Kunal Dasgupta, Co-Chairman, FICCI Entertainment Committee, said it is very difficult for broadcasters to control what is happening, including piracy. Cable operators have been picking up signals without paying for them, leading to huge loss for those who have invested in rights. The only solution for broadcasters is to own as many rights to content as possible,” Dasgupta said. Going forward, channels will have to create a lot of their content, he added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.