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Total Sports Asia launches Indian outfit, eyes subcontinent market

18-September-2004
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Total Sports Asia launches Indian outfit, eyes subcontinent market

Sports marketing group Total Sports Asia (TSA) today announced the launch of its Indian outfit, Total Sports & Entertainment India (TSEI). As a wholly owned subsidiary of TSA, the Indian wing will be headquartered at Mumbai and develop businesses in India, Pakistan, Bangladesh and Sri Lanka.

Group CEO Marcus Luer, says, “India is among the fastest growing economies in the world with highly evolved marketing practices in terms of concepts and executions. Our endeavour is to create customised sports marketing solutions, which would deliver impact and results for our clients.”

Observing potential opportunities in the Indian marketplace, he said, “We see a lot of scope in the Indian markets with many global and domestic companies being keen to enhance their brand image through sports and entertainment.”

Managing Director, Indian Subcontinent and Middle East, Navneet Sharma says, “We are in existence to exponentially create an impact on the lives of individuals by interweaving key brands with their passion for entertainment through sports, music, films and other activities.”

Internationally, TSA has developed an integrated sports marketing business model, which maximises revenue streams and builds communication channels through all its core avenues, TV rights, event management, sponsorship, licensing, merchandising, mobile content and online marketing activities.

“The TSA team has a wealth of experience in developing sports marketing opportunities for our clients. We are in the sports content business with a 40-plus team dedicated to sports marketing across the region,” adds Sharma.

TSA boasts of a clientele comprising companies across a variety of sports and corporate sectors including the exclusive Asian representation of television sponsorship, licensing and merchandising rights for the world’s leading sports entertainment brand, WWE. The successful TV distribution of the recent Copa America football tournament in Asia, the event management assignment for the Hyundai 2004 Football World Championship (Asian Final) and the WWE live events in 2002 in India are some of the recent achievements that claim TSA’s commendable positioning at the forefront of Asian sports marketing arena.

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