Sony Entertainment Television has moved up in the TVT rankings to fifth position as per the ratings data sourced from TAM subscribers for the Week 35 of 2013 (August 25-31) for CS4+ HSM markets. Meanwhile, Star Plus continues to occupy the top position with 496 million TVT as compared to 470 million in Week 34.
Colors is placed second, garnering 453 million TVT, as against 436 million in the previous week.
Zee TV occupies the third position with net TVT of 395 million as compared to 378 million in Week 34.
Sab TV moves up to the fourth position with net TVT of 319 million, as compared to 295 million in Week 34.
Meanwhile, though Sony Entertainment Television has lost some viewership, the channel moves up to the fifth position with net TVT of 291 million as compared to 292.6 million in Week 34.
Life OK is placed sixth with net TVT of 270 million against 293 million last week. Sahara One occupies the seventh position with net TVT of 30 million. The channel had reported 31 million TVTs in Week 34.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking