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Toonz partners with Seagull to tap Middle East market

30-June-2004
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Toonz partners with Seagull to tap Middle East market

Toonz Animation India, one of the largest animation studios in Asia, has inked a memorandum of understanding with the Dubai-based Seagull TV Productions in a strategic move at expanding its global operations. With technical support from Toonz, Seagull will actively look out for business opportunities and secure project sales in the Middle East-UAE region, announced Toonz chief executive P Jayakumar.

Seagull TV Productions, led by Chairperson Hessa Al Ossaily, is a leading film maker, distributor and programme provider for the television industry in the Middle East.

“I believe that we have set the main foundation for a strong business relationship. Seagull has an excellent track record in project sales and this partnership will help us break into a relatively untapped market. This deal will be a shot in the arm for our strategy of identifying new markets and creating business hubs for animation in all parts of the world.” stated Jaykumar.

Meanwhile, Hessa said, “ The increasing number of local Arabic channels will open up more opportunities for shows focusing on our regional culture and heritage. I foresee a bright future for this venture, which will open a new markets for animation films specifically made for the Middle Eastern region.”

For the duration of this MoU, Seagull will have exclusive rights to represent both parties in the UAE (including free zones in the Emirates). Seagull will also have the priority for business representation in GCC and African markets, until Toonz animation has exclusive representatives in these regions.

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