Sanjay Kulshreshtha, Editor in Chief, News Nation Network speaks to exchange4media about the key challenges that the news industry is facing today. He also shared his opinion about the news viewing scenario and key focus areas for the channel in the near future.
What will be the key focus areas of News Nation for this financial year?
There is a thirst among viewers for uncluttered content as the Hindi audience is unable to find a good channel with good content. There was a perception that Hindi viewers are stupid viewers and not intelligent -- whatever you telecast they will believe it is news.
Now it’s changing and we need to focus on content. I don’t focus on any particular year I have always believed since inception that in order to stand out in the crowd; you have to first become the part of that crowd. Till now we were the part of the crowd and now we’ll create our own path.
What makes for good television news viewing, according to you?
A picture is worth a thousand words and with television there are 24 frames in one second. But, it’s sad to say that today news viewing is not a reliable medium. When TV came after newspaper, people use to say this will be the most reliable medium as the camera doesn’t lie, but TV has been proved as the most mendacious medium.
We have played with the camera, shots, and pictures and turned it into a false medium. For me, good television news viewing is keeping TV as it is. The best TV medium is that which uses lesser words. The USP of the visual medium is that pictures should speak for themselves.
Over the years, the credibility of media has gone down. What’s your take on this?
I think we have fictionised the news genre. Today news is fiction. We know why we took this shortcut. We create zoom in-zoom out on our own; we play with the news and its content in order to present it in a different manner. We tweak things when it comes to reporting but people are aware of the truth now and they are expecting us to show the truth.
What are the three pieces of advice you would give young journalists of today?
There is no shortcut to success in the field of journalism. All young and upcoming journalists should read a lot, increase knowledge of the entire domain and make an effort to get the news from credible and authentic source.
What is the biggest challenge for news television going forward?
I don’t see any new challenge in television, but I think TV medium is a challenge itself. People will quit this medium because nowadays we want information in our pocket. We need everything on mobile and change in presentation is needed according to the mobile screen.