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TN cable operators, Vijay TV reach an agreement

09-September-2002
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TN cable operators, Vijay TV reach an agreement

Star India has reached an agreement with the cable operators paving the way for Vijay TV return to the homes in major parts of Tamil Nadu, where it had been blacked out since September 1.

As part of the settlement reached between Star India and a bevy of cable operators like the Tamizhaga Cable TV Owners Association (TCTOA), Tamil Nadu Cable Operators General Welfare Association (TCOA) and Sun Network’s unit SCV - the number one MSO (multi-system operator), a monthly subscription of Rs 5 per point has been agreed instead of Rs 9.50, as demanded by Star.

This rate is valid for urban areas, while under the rural scheme where the number of connections per operator is below 250 the rate would be Rs 2 per subscriber.

The Tussle started with Vijay TV going pay, the first Tamil channel to do so. The cable operators protested and blocked the channel from midnight September 1. The new rate is valid till December 2002. There will be a fresh hike in subscription rates from January 1, 2003.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.