May 16, the day of verdict for the Lok Sabha elections 2014, witnessed a massive traction to the news genre on television. As per the ratings data sourced from TAM subscribers (All India, CS M 25+, SEC: A,B) Times Now from Times Group garnered 908 million TVTs on counting day.
CNN-IBN enjoyed a 36 per cent share between 8 AM and noon as per the ratings data sourced from TAM subscribers.
The English news genre witnessed good response from advertisers on the counting day as well. Sectors ranging from automobile to gadgets to e-commerce were all part of the ad inventories. The counting day inventory cost was higher than the normal inventory cost of the IPL matches. However, many advertisers were not a part of the news genre, citing too much clutter. In all, as per industry estimates, the English news genre had collectively earned between Rs 75 crore and Rs 90 crore from the Lok Sabha elections 2014.