The year 2009 has had been an eventful one for news channels, given the various high-attention developments that have taken place through the year. The year is ending with a buzz too and the last quarter began with channels busy with the Assembly elections that took place in Maharashtra, Haryana and Arunachal Pradesh on October 13, 2009.
Amongst the English news channels, the genre itself didn’t register an increase in viewership during the Assembly election coverage week. The overall news pie for English general news channels has remained in line with the previous weeks. (See graph below)
Nonetheless, TAM Media Research data shows that for the target C&S ABC 25+, in the one million plus markets, that included all the metros, the election coverage week belonged to Times Now. This has less to do with Times Now adding to its numbers in the week, and more to do with NDTV 24x7 slipping from the share that it was cornering in the previous weeks.
In week 42, NDTV 24x7 and CNN-IBN share the No. 2 slot, followed by Headlines Today and NewsX. Headlines Today sees an increase in its shares in the week, while NewsX sees a drop in its numbers from the previous week.
When only the Election Day, October 13, 2009, numbers are brought under the scanner, Times Now leads the pack with a channel share of 0.12 per cent. CNN-IBN follows with a 0.1 per cent share. NDTV 24x7 has a 0.09 per cent share, while Headlines Today has a 0.05 per cent share, and NewsX has a 0.01 per cent share.