Times Now is presenting a definitive hard-core news show at 10 pm, adding the extra news punch in the weekday prime time.
Commenting on the launch of the new show, Arnab Goswami, Editor-in-chief, Times Now, said, “Times Now has received tremendous viewer response in the prime-time and new morning news line-up, establishing Times Now as the most viewed news channel in 2007. We have identified viewers’ demand for news from time to time and have introduced shows that cater to them. The growing viewership signifies Times Now’s preference over our competition.”
Times Now has introduced a new prime time line-up 7.30 pm onwards, which encapsulates the entire day’s news, right from sports, city news, entertainment and international events. The channel has emerged as the most viewed news channel in the country, standing ahead of competition 22 out of 38 weeks.
With the introduction of this new prime-time line-up, Time Now has aggressively made itself present in all possible slots, starting from its breakfast shows till the prime time offerings. The live telecast of ‘The Morning Show’ has already made headway with its daily dose of ‘real infotainment’, and the latest introduction of ‘9pm’ and ‘Heart of the Matter’ on the weekends has further strengthened Times Now's current position in the market as one of the leading news channels in the business.