Times Now is presenting a definitive hard-core news show at 10 pm, adding the extra news punch in the weekday prime time.
Commenting on the launch of the new show, Arnab Goswami, Editor-in-chief, Times Now, said, “Times Now has received tremendous viewer response in the prime-time and new morning news line-up, establishing Times Now as the most viewed news channel in 2007. We have identified viewers’ demand for news from time to time and have introduced shows that cater to them. The growing viewership signifies Times Now’s preference over our competition.”
Times Now has introduced a new prime time line-up 7.30 pm onwards, which encapsulates the entire day’s news, right from sports, city news, entertainment and international events. The channel has emerged as the most viewed news channel in the country, standing ahead of competition 22 out of 38 weeks.
With the introduction of this new prime-time line-up, Time Now has aggressively made itself present in all possible slots, starting from its breakfast shows till the prime time offerings. The live telecast of ‘The Morning Show’ has already made headway with its daily dose of ‘real infotainment’, and the latest introduction of ‘9pm’ and ‘Heart of the Matter’ on the weekends has further strengthened Times Now's current position in the market as one of the leading news channels in the business.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking