The latest to make its way in the English news channels space, Times Now, has gone through a look change to increase the visual presence on the screen. Further, in keeping with its promise of ‘More News – More Shows’, the channel has launched four new properties on July 17, 2006. Speaking more on these, Sunil Lulla, CEO, Times Global Broadcast, informed that just as uniting of forces were seen on the distribution front with sister channel Zoom, other synergies were also being explored.
The four new properties on the anvil are ‘Business Buzz’, which is slotted on weekdays at 9.30 am; ‘The Game’, which will be aired at 7.30 pm and 11.30 pm; ‘Live Report’, weekdays at 12 noon; and ‘News Now Morning’, which is in the daily 6.00 am band.
Commenting on the launch of these shows, Lulla said, “There is more news which gives our viewers a better perspective. The channel’s unbiased ethical journalism ensures 24 hours of credible news, giving the viewers a complete picture. The four new shows add to the quality of information our viewers need.”
Necessarily, the channel is looking at playing the ‘big story’ proposition some more. The rationale given on the launch of shows like ‘Business Buzz’ is that Times Now is looking at reducing long hours of reportage on stock market and give more on the big developments in the business space. On ‘The Game’, the channel has been reporting on sports news in any case and now wants to build on that more.
As for the change in the look, the channel has made more space on the screen by cutting down on a stock ticker space and bringing the plate down. The idea is to feed in more text based information as well as create more visual space on the screen. Speaking on this, Lulla said, “It is better viewing for a better story.”
He also informed that there were various areas of focus for the channel at present. Unlike earlier, when the channel wasn’t sharing any resource with sister channel Zoom, now there is synergy on distribution. Going forward, both channels are exploring other areas as well, where the strengths of both the channels can be used to reach a common goal. One such area suggested is that of geographical expansion into international markets.
Lulla further said that more could be expected from Times Now in the next two to three months.