Times Network will be formally announcing the launch of its real-estate channel Property Now at the ongoing Big 5 Construct India 2015 today.
MK Anand, MD & CEO, Times Network, is all set to make the announcement in Mumbai. The news was first reported by exchange4media in July. Property Now will be the second business channel in the network after ET Now.
There has been speculation for a while now on Times Network launching a real estate channel. In April this year we asked M.K. Anand, MD & CEO, Times Network about this and he had not denied his interest in launching a pure real estate business channel. “It is not just real estate honestly; we believe that ET Now has to expand to stay relevant and bigger in a very narrow market. We are not a business news channel which has other interests and other revenue models if I may say so. So Luxury, Auto, Real Estate, etc. the whole space that ET Panache is in is what I am interested in. I am tinkering with the possibility of can you look at those 3-4 channels. This would be using ET Now factory which has the resources already there. Beyond the markets, can this system generate 3 or 4 other children and this is a strategy or thought which can eventually as a cluster be more viable,” he had said in an earlier interview with exchange4media.
Times Network to launch real estate channel Property Now in September?