Union Minister of Urban Development, Housing and Urban Poverty Alleviation and Parliamentary Affairs, M Venkaiah Naidu, introduced India’s first Real Estate and Property Business TV Channel, Magicbricks NOW, today.
Initially planned to be launched by the name ‘Property NOW’, the channel has be re-christened as Magicbricks NOW.
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Unveiling the channel name, Naidu told mediapersons, “I am delighted to be here today on this auspicious day. Times NOW from the Times Network is the most credible, premium news channel in the country, and when I came to know that this network is launching a news channel to create a platform for the real estate and housing sector, I felt really happy, because it is going to partner with me in our plans to provide housing for everyone by 2032.
“So I am very happy that a dedicated channel called Magicbricks NOW is launching for the sector. My congratulations. I hope Magicbricks NOW will do the required magic for the sector; and bricks are always required to construct houses, and housing is the most important aspect of anybody’s life,” Naidu said, adding “I suggest that news and views should not be combined for the channel and that should be the noble beauty of the new channel.”
M K Anand, MD & CEO – Times Network, said, “We are delighted to offer India its first 24x7 real estate and property business television channel, Magicbricks NOW, and are extremely happy that it has been launched at the hands of the Honourable Mr Naidu today. Magicbricks NOW has been launched to guide the consumer through the complex and seemingly intimidating world of real-estate transactions. While real estate is of paramount importance in the life of every Indian, equally, the space is full of complexities, jargon and confusion. Magicbricks NOW will provide unbiased, trustworthy and the most authoritative perspectives on the property business to help the consumer ‘Be un-confused’,” Anand said.
“We are confident Magicbricks NOW will enjoy wide reach – not only because it is a genre pioneer that covers the extremely important property business, but also because it will leverage the proven strengths of our network distribution and marketing,” Anand said, adding, “It is befitting that India’s first real estate and property business TV channel has been launched by the Nation’s biggest media conglomerate, The Times Group, which has always had a deep and abiding emotional connect with middle class Indians, Magicbricks NOW will cement this relationship further.”
Magicbricks NOW has strategically partnered with Magicbricks.Com, India's No 1 Property portal for property buyers and sellers. Apart from them - Lotus Greens Developers Private Ltd and Mantri Developers Pvt.Ltd, leading developers of the country on board as key sponsors. Their association with us from Day One is testimony to their belief in our vision for Magicbricks NOW.
Faye D’Souza Editor – Magicbricks NOW, said, “Magicbricks NOW is here with a singular focus – on the end consumer. Magicbricks NOW will offer a rich array of programs that range from News bulletins to property hotlines, debates, leadership insights and more. These will not just keep the end consumer informed, but will serve as a common meeting ground for knowledge-driven individual buyers, sellers and businesses looking seriously at the world of property and real estate.”
Marquee channel programming includes The Property Guide, The Home Buyer’s Guide, Property Hotline, The Interiors Show, The Vastu show, Real Estate Tycoons and, of course, The News, every hour on the hour.
Speaking about the association with Times Network to create the new channel, Sudhir Pai, CEO-Magicbricks.com, said, “Magicbricks is delighted to be a part of this initiative with the Times Network. Our endeavor has always been to make our brand ubiquitous across media so as to provide consumers with rich and in-depth information when it comes to matters of property. With this association we leverage the visual appeal of television to communicate our rich data and analytics in an easy-to-consume manner for the consumer. With this launch, we strengthen the offering and make ourselves available at every touch point to consumers."
Target audience: The 24/7 channel will target NCCS A and B viewers in the 25-37 and 38-50 years age groups. In viewer profile terms, it will target both, consumers who are looking to buy, sell or rent real estate, and businesses and service providers like brokers, builders, interior decorators, paint companies and others.
Distribution: Magicbricks NOW will be distributed extensively across DTH and Cable, and is already present on all platforms that carry the channels of Times Network.