Amagi has announced that Times Network, India’s leading TV broadcaster, will use Amagi’s services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.
Times Network delivers differentiated content across news and entertainment channels to over 100 million viewers in the country. Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimized costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.
Expressing his confidence in the partnership’s ability to deliver benefits for national and local advertisers, MK Anand, MD and CEO, Times Network said, “Our network specializes in delivering decision makers at the top end of the Indian population. Our audiences are comparable with English newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to English newspaper campaigns at very efficient costs. This will be a major innovation for media users.”
“The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results,’’ added Baskar Subramanian, Co-founder of Amagi.