Top Story

e4m_logo.png

Home >> Media - TV >> Article

Times Network issues guidelines to clamp down unregulated use of social media by employees

24-April-2017
Font Size   16
Share
Times Network issues guidelines to clamp down unregulated use of social media by employees

Times Network has taken exception to what the broadcaster described as “unregulated use of social media platforms” by its employees. Claiming to be the market leader in news broadcasting, the network’s employees were asked to maintain “fidelity to fact and reason” since their actions shape the public discourse. “In many cases, their personal opinion masquerades as fact, which reflects poorly upon the integrity and credibility of Times Network platforms. There have been instances when colleagues have chosen to retweet or repost invective, unfounded fact and slander against people in the news,” Times Network’s Head HR noted.

In light of the same, Times Network took the extraordinary step of preventing its journalists from commenting on civic issues, crime, news, and politics via their personal social media profiles unless the official social media handles of the broadcaster have reported on it. “Journalists should only retweet stories and opinion appearing on the official Twitter handle/FB/other social media pages of the various channels and properties of Times Network and Times Group,” the broadcaster noted. Insisting that these guidelines are premised on best international practices, journalists were also warned against using abusive language and indulging in polemics on social media opposed to the country’s law.

Owned by Bennett Coleman & Co. Limited (BCCL), Times Network operates news properties such as Times Now and ET Now. Recently, the network rebranded its property news channel Magicbricks Now as Mirror Now following the slump in real estate market post demonetisation.

Times Network’s business is not limited to the news genre. Other non-news channels forming part of Times’ portfolio include Movies Now, Movies Now 2, Movies Now HD, Romedy Now, Romedy Now HD and Zoom. The share of news channels in the overall revenues of Times Network is said to be not more than 35%. By the end of the fiscal year 2017-18, the network plans on contributing 15% to BCCL’s total revenues. Previously in 2014, BCCL asked its print journalists to maintain company authorised social media accounts and refrain from sharing links on their personal profiles.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.