Top Story


Home >> Media - TV >> Article

Times Group to take small stake in Nimbus, inks long term deal

Font Size   16
Times Group to take small stake in Nimbus, inks long term deal

Nimbus Communications Ltd signed a deal with the Times of India Group on March 21, 2010, wherein the latter will acquire a small ownership stake in Nimbus and its associate company, Neo Sports Broadcast Pvt Ltd.

The deal forges a long-term relationship between two leading media companies. As part of the terms, Nimbus and Neo Sports will leverage the various media vehicles across Times Group to advertise its sports and broadcasting businesses.

Nimbus, which recently announced a multi-year, multi-event deal with Asian Tour Golf, and Neo Cricket, for two successive years in 2008 and 2009, plan to utilise the various Times media vehicles to advertise and market these events. The Times media vehicles also offer a platform for events such as US PGA Tour Golf, Bundesliga, Seria A Football and other such premium properties that are broadcast by Neo Sports.

Commenting on the deal, Dr Akash Khurana, Vice Chairman, Nimbus, said, “This alliance with the Times of India Group provides a unique opportunity for drawing on strengths and synergies between the organisations. Our businesses are at inflection points, and this deal will help us strengthen and accelerate growth in market shares and revenues of our businesses.”

Ravi Dhariwal, CEO, Times Group, said, “This is a unique investment in the media sector for us. We feel that we can contribute strongly to Nimbus and Neo Sports’ growth through our leadership position and our strong reach across media platforms in multiple markets. Their leadership position in sports rights, production and sports broadcasting is well known, and we hope to enhance the momentum of their growth story.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...