The Times Group is entering the English entertainment space with new channel Romedy Now. According to an official press release, the channel will cater to all urban, up-scale audience.
Speaking at the launch of the channel, Sunil Lulla, Managing Director and Chief Executive Officer, Times Television Network said, “We at Times Television Network are excited to strengthen our footprint in the English entertainment category with the launch of Romedy Now. The success of Movies Now highlights the tremendous opportunity that the category presents with both, viewers and advertisers. Romedy Now addresses that section of the urban audience that boasts of high propensity to spend and who will welcome new and rejuvenated entertainment.”
The channel will be available in dual feeds in High Definition (HD) and 5.1 Digital Surround Sound as Romedy Now+ and in Standard Definition as Romedy Now across all platforms – cable, DTH, IPTV and emerging technologies such as pay services.
The English entertainment space has seven players, including Star World, FX, Fox Crime, Big CBS, Comedy Central, ZCafe and AXN.